Grapevvine
Grapevvine is a contemporary cultural brand creating space for stories to be shared, heard, and felt. Rooted in Irish tradition yet outward-looking in spirit, it brings artists and audiences together through intimate, emotionally resonant experiences. Our work focused on defining Grapevvine’s strategic foundations, clarifying its purpose, audience, values, and voice, before translating that thinking into a flexible visual identity. The result is a brand that feels warm, grounded, and quietly confident, designed to invite curiosity.
Year
2026
Scope
Branding, Illustration
Timeline
12 weeks
A contemporary home for shared stories.
Through collaborative strategy sessions, we articulated Grapevvine’s purpose, values, audience, and tone of voice, establishing a strong foundation before moving into visual identity. The resulting brand balances warmth with clarity, tradition with openness, and intimacy with ambition. The identity system is intentionally unfussy yet expressive, designed to hold stories rather than overshadow them. It gives Grapevvine the tools to grow with integrity, while staying rooted in what matters most: people, place, and the power of gathering.
