Grapevvine
Grapevvine is a cultural brand built around a simple idea: stories are better shared. Rooted in Irish tradition but open to the world, it brings artists and audiences together through experiences that feel genuinely intimate. We started with strategy, got clear on who Grapevvine is and who it's for, then built an identity to match.
Credits: Emma Prendiville (creative direction), Ash O'Flanagan (design)
Year
2026
Scope
Brand, Illustration
Timeline
12 weeks
A contemporary home for shared stories.
Strategy came first. Working closely with the Grapevvine team, we defined their purpose, values, audience, and tone of voice before a single visual decision was made. That foundation gave everything that followed a reason to exist. The identity is intentionally unfussy. Warm without being soft, rooted without feeling closed off. It gives Grapevvine room to grow while staying anchored to what it's actually about: people, place, and the kind of gathering that stays with you.
