Bluebird
A coffee roaster and wine bar in the middle of one of Europe's busiest airports. Bluebird needed a brand that could hold its own in the chaos, and still feel like a place worth slowing down for. We built it from the ground up.
Credits: Emma Prendiville (creative direction & design), Ash O'Flanagan (design & illustration), Leo Cannon (motion)
Year
2025
Scope
Brand, Photo, Video, Illustration, Environmental
Timeline
12 weeks
Dublin airport’s most exciting new food and beverage offering.
Bluebird sits at the heart of Dublin Airport's Terminal 1 food and beverage offering, a space that needed to feel distinct, considered, and genuinely inviting in one of the world's most transient environments. We developed the full brand identity: from the logomark through to signage, environmental design, packaging, and every touchpoint in between. The illustration system is where the brand really takes flight. Drawing from the fluidity of liquid ink, each scene and character captures something small and joyful, a moment of warmth in a place most people are just passing through. In digital applications, motion brings these illustrations to life, turning static touchpoints into something that lingers. From there, we took the brand into every corner of the unit. Printed collateral, packaging, screen graphics, environmental signage, nothing was left unbranded. The same care that went into the logomark carried through to the smallest label and the largest wall. Every surface became part of the same visual world.
