Fishbox

The Fish Box wasn't broken. It was beloved. But the brand wasn't keeping pace with the ambition behind it, a family business that fishes its own waters, runs a thriving restaurant, and was ready to grow. The identity needed to catch up without losing what people already loved about it. We approached it carefully. The brief wasn't to tear it down and start over, it was to build something that honoured the existing loyalty while giving the brand the tools to do more. Bolder typography, a higher contrast palette, and a proper logo suite with the flexibility to work across every format and context. The icon, a fish in a crate, keeps the directness and charm of the original while feeling like a brand ready for whatever comes next. From there, the identity went everywhere. Menus, packaging, staff uniforms, social templates, signage. Each application was designed to carry the same energy, punchy, proud, and still rooted firmly in Dingle, Co. Kerry.