The Athletics Ireland Performance Pathway aims to support the identification and development of athletes (ages 16-20) who have the potential to progress into successful senior athletes. The programme offers support to the athletes, their personal coaches and their parents.
We worked with Athletics Ireland to create a visual identity that differentiates the programme, elevating it to something athletes aspire to be a part of. Leveraging the new identity we created a suite of new brand collateral from web & social graphics, motion graphics, printed materials and merchandise. The Performance Pathway diary was one piece of this larger project, created to aid pathway athletes to balance their academic and sporting lives, in order to ultimately perform better across both areas.
“The performance pathway diary has been a really important item to me since I’ve received it. It helps me to log my training day by day but to also keep track of my academics which is vitally important as an athlete and student. The performance pathway diary is hopefully going to help me develop and improve as an athlete, and also as a person for the future to come.”
- Pathway Athlete